Hybrid creative production company

Lucía Valdemoros is a film and commercial director with over 20 years of experience in the audiovisual industry. She is drawn to stories that uncover the beauty in everyday life, where visual sensitivity, nuanced performances, and carefully crafted mise-en-scène turn ordinary moments into memorable images. Moving between film and advertising, she combines a strong visual voice with a deep understanding of the creative and practical demands of each format. She has directed campaigns for brands including Visa, Coca-Cola, Converse, Adidas, and Pepsi, among others, as well as fiction and documentary projects. Her work includes the fiction series Tarde Baby and Parte de una Religión, winner of the Silver Condor Award, and the documentary series Productores and Mesa Patria. Her short films Deep Memories from the Jungle and ¿Qué habita en la selva? were shot in the Peruvian Amazon under the mentorship of Werner Herzog. Alongside her commercial work, she is currently completing post-production on her debut feature film.

Martin Sigal is an internationally awarded photographer and director whose images pair a distinctly human sensibility with a surreal edge, always grounded in flawless lighting and composition. "I am grateful to photography because it allows me to explore a world that blends fiction and reality, and portraying that duality provides a constant and fascinating challenge," he says. His recent large-scale work includes being commissioned by the Abu Dhabi Tourism Authority and the Argentinean Department of Tourism to shoot their global tourism campaigns. Sigal's work has earned recognition from the Cannes Lions International Festival of Creativity, the Clios, D&AD, FIAP, the Kelly Awards, and the Círculo de Creativos, among others. It has also appeared in the Communication Arts Photography Annuals and in Lürzer's Archive, which named him one of the "200 Best Ad Photographers Worldwide.

Agos Bruera is a Buenos Aires-born female director. She started her career as an assistant photographer while studying audio-visual arts, art direction and advertising. She has been growing and developing herself as a multimedia artist ever since, exhibiting her work in art galleries and museums in Buenos Aires and Berlin. Headhunted by major production companies, Agos Bruera started working in advertising as a creative assistant and developer for internationally acclaimed directors. Shortly after that, and due to her contemporary view, sensitivity and deep insights, she started her career as a director, specializing mostly in beauty and lifestyle stories working for brands such as Coca Cola, Bumble, Dove, Nestlé among others. Her passion and determination makes her move around the world.

Valentín Caride is an Argentine director based in Buenos Aires. He began his journey as a filmmaker, working across both directing and cinematography. That hands-on experience with the image shaped a working style in which technique and aesthetics always serve the emotion. Over the course of more than seven years, he has developed projects in advertising, fashion, sports, and music, forging a visual language that blends precision with a constant pursuit of spontaneity. His work sees polished imagery coexist with authentic moments. His eye finds beauty in gestures, movement, and small details, aiming to give each story a unique, contemporary, and emotional identity.

Juan Greco is a commercial, music video and narrative director based in Buenos Aires. He graduated in Image and Sound Design from the University of Buenos Aires (UBA), building his career across directing and creative development—an experience that shaped his distinctive visual approach and strong sense of cinematic storytelling. Throughout his career, he has worked on projects for brands including Visa, Mercado Libre, Flow, Kavak and Carpano, collaborating with agencies and production companies on campaigns for television and digital platforms. As a director, he has helmed music videos for artists such as Conociendo Rusia and Indios. He has also worked on branded content featuring artists including Lali, Cazzu and Luck Ra, developing a visual language that blends naturalism, humor and cinematic craft. He is currently developing commercials, music videos and narrative projects based in Buenos Aires.

Is a motion designer and illustrator based in Buenos Aires, with projects reaching audiences around the world. He creates moving images for sports, music, and culture — hand-drawn, frame by frame, saturated color. His work lives at the intersection of illustration and animation, two disciplines that, for him, were never really separate. Every project starts with a concept and a visual language built from scratch. He's drawn to how style can carry emotion and tell stories. That's where the interesting stuff happens. He has worked with sports leagues, artists, and brands across the continent, from the NFL and FIFA+ to Bizarrap, Trueno, and Johnnie Walker.